UTM Builder - Create Campaign Tracking URLs Online
Build UTM-tagged URLs for tracking marketing campaigns with our free UTM Builder. Create Google Analytics compatible tracking links for email, social media, ads, and more.
Why Use UTM Parameters?
- Track Campaigns: Know exactly where your traffic comes from
- Measure ROI: Understand which campaigns drive conversions
- Analytics Integration: Works with Google Analytics, Mixpanel, etc.
- Better Decisions: Data-driven marketing optimization
Common Use Cases
📧 Email Marketing
Track clicks from email campaigns and newsletters.
📱 Social Media
Monitor traffic from Facebook, Twitter, LinkedIn posts.
💰 Paid Advertising
Track PPC campaigns beyond auto-tagging.
🔗 Affiliate Links
Track partner and affiliate traffic sources.
How to Use This Tool
- Enter Your URL: Paste the destination page URL.
- Add UTM Parameters: Fill in source, medium, and campaign name.
- Generate URL: Get your tracking URL to use in campaigns.
💡 Tip: Use consistent naming conventions across all campaigns for better reporting and analysis.
UTM Builder Tool
Where the traffic is coming from
Marketing channel type
Identifies the specific campaign
For paid search keywords
Differentiate ads/links
(Use a URL shortener)
UTM Parameters Summary
Understanding UTM Parameters
| Parameter | Required | Purpose | Example |
|---|---|---|---|
| utm_source | Yes | Traffic origin | google, facebook, mailchimp |
| utm_medium | Yes | Marketing channel | cpc, email, social |
| utm_campaign | Yes | Campaign name | spring_sale, product_launch |
| utm_term | No | Paid keywords | running+shoes |
| utm_content | No | Ad/link variant | banner_a, text_link |
Best Practices
- Use lowercase letters for consistency
- Avoid spaces (use underscores or hyphens)
- Keep names descriptive but concise
- Document your naming conventions
- Test URLs before launching campaigns
Standard Medium Values
- cpc - Cost per click (paid search)
- email - Email marketing
- social - Social media
- organic - Organic social
- affiliate - Affiliate marketing
- referral - Referral traffic
- display - Display advertising
Related Tools
- URL Encoder - Encode special characters
- Meta Tag Analyzer - Analyze page metadata
- Keyword Density Checker - Analyze content
- QR Code Generator - Create QR codes for URLs