CRM (Cost per 1,000 Impressions) Calculator
Estimate cost per 1,000 impressions from total spend and impressions. This is often known as CPM; this tool keeps the existing “CRM” naming used in the site.
Why calculate cost per 1,000 impressions?
Benefits
- Compare ad placements on a consistent unit basis.
- Quickly benchmark campaign costs.
- Useful for media planning and reporting.
Common use cases
- Display advertising CPM comparisons.
- Estimating impression-based pricing.
- Checking vendor invoices.
Field guide
Cost: Total spend.
Impressions: Total impressions served.
CRM/CPM: $(cost / impressions) \times 1000$.