ROI Calculator
Calculate return on investment (ROI) from cost and return values. Use it to compare marketing campaigns, product initiatives, or any investment decision.
What ROI tells you
Benefits
- Compare multiple opportunities on a common scale.
- Understand profitability relative to cost.
- Quickly communicate performance as a percentage.
Common use cases
- Paid marketing campaign performance checks.
- Evaluating tooling subscriptions or automation projects.
- Comparing product feature investment outcomes.
Field guide
Cost: Total investment amount.
Return: Total money received (or value gained).
ROI: $((return - cost) / cost) \times 100$.